Benefits of AR in Marketing Industry in India | TechXR
Augmented reality (AR), best characterized by a real-time blending of virtual objects into real-world settings, is no longer science fiction. Now accessible by most smartphone cameras, AR has made a move into the mainstream. It’s not a surprise that this tool is becoming a popular medium for advertising. Brands wish to design more engaging content for their customers, and AR technology proves to be the perfect tool to achieve this! This emerging AR trend is changing the marketing and sales game and is also becoming one of the main choices among B2C markets.
AR offers a whole world of solutions for a wide range of enterprises across different industries. In fact, the benefits of augmented reality in marketing are endless, particularly for creative brands that use this cutting-edge technology to attract and engage their audiences.
These solutions can be applied to easily show customers how to use a specific product or service without having to spend many hours reading extensive instruction manuals. As it is now possible to experience AR with almost any web browser, users don’t need to buy expensive equipment, as they can use their smartphone’s camera and enjoy the ride.
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Benefits of AR in Marketing
Here are some benefits of AR in Marketing:
Bridging the Digital and Real World: Perhaps the biggest benefit AR provides, is the ability to link your digital marketing campaign to the customers’ physical experience in new and innovative ways. AR bridges traditional and digital marketing channels, allowing one to turn a static physical brochure into a digital 3D experience, which can be easily linked to the marketing campaign.
Increased Brand Awareness: AR campaigns help to increase brand awareness by cultivating a “wow” factor, getting customers and media to talk about your brand. AR is particularly effective in raising awareness because the experience of interacting with a brand via this novel technology is still a rare experience for most customers.
Increased Customer Engagement: According to a study carried out by Blippar, a leading AR app, marketing campaigns that utilize AR have an average dwell time of 75 seconds. To put this in perspective, traditional radio and TV ads have a dwell time of just 2.5 seconds.
Improved Customer Experience: Integrating AR into marketing campaigns can improve the customer experience, as they have more information at their disposal, and can make better choices and complete transactions more effectively.
Practical choice: The most practical solutions are often the ones that use tried and tested technology. A strong balance must be drawn between practical and innovative technology, and AR currently fits excellently between these two. Innovation leads to opportunity, while practicality allows for reliability and trust.
Initiate Trends: If used creatively, augmented reality has great potential to initiate trends online. This can be a major boon for marketing and sales. AR advertisements have the power to catch the curious eye of potential customers and engage existing customers to build confidence and a reputation for your brand.
B2B with AR
While selling products to retail businesses and other groups, clients like to have a good overall idea of the product. AR can facilitate business-to-business (B2B) sales by changing the perspective of the client and interaction with the product. This is especially true with proposals for prospective creations.
For example, it may be hard for a client to visualize a building’s structure that has not been constructed yet. Augmented reality can help them experience what the structure may be like before it has been built.
B2C with AR
Within the e-commerce industry, AR integrations have helped businesses reach major milestones in the recent half a decade. About 63% of customers firmly believe that AR in marketing will add great value to their shopping experience. On the other side, conventional retail stores are likely to see a 23% decrease in customers because they lack the competitive lead of providing an AR experience.
Many times online purchasers face the inconvenience of not being able to try on their products before buying them, eventually ending up downhearted when trying out their new products for the first time. AR apps for marketing solve this issue, as it is now possible to try a product virtually before purchasing, ultimately improving customer satisfaction.
Brands leveraging the power of AR
Apple, Google, Facebook, and Snapchat are breathing new life into the old topics, with great success. Years ago, AR applications had to be programmed from scratch with great effort and expense, while in the meantime, they are featuring in the app stores of Google and Apple on a great scale as they actively promote AR to rack up points. Let’s now look at some more brands using the potential of AR.
Netflix marketed season two of the series Stranger Things with the launch of a series of AR/VR lenses on Snapchat. With the lens, users could record videos of themselves walking through one of the houses seen in the show, as monsters called Demigorgons pop out of the wall. Apart from this incredibly immersive lens, Netflix has also leveraged AR filters to promote its content.
Ikea is one of the leading furniture stores that uses an AR smartphone app through which users can swipe through different categories of products and virtually place any type of furniture in their living room, bedroom, or outside and see what it looks like! The power of seeing the items in their own home helps customers determine whether they fit in or not. This is an excellent example of how companies can utilize AR to create entertaining and useful experiences for customers.
L’Oréal’s Modiface is one of the best-known examples of AR within retail, with the feature allowing customers to digitally try on make-up through the brand’s app.
Memomi is a high-tech mirror with almost magical abilities. This makes it possible to try out combinations of garments without having to wait for a free changing room. This magic mirror can dynamically adjust the colors of the fabrics and even many models and variants can be tried out within a short space of time.
Pepsi installed AR technology in a London bus shelter, making it appear as if a lion, UFOs, flying saucers, and other objects were headed straight for Londoners.
The production expressed Pepsi’s playful personality and provided the audience with an exceptional surreal experience. Afterward, a video of the bus shelter’s AR technology attracted over six million views on YouTube, making it one of YouTube’s most viewed advertising campaigns. This highlights the effectiveness of AR when a company truly knows its audience.
Finally, we can say that AR is creating a revolution by playing a vital role in transforming the ways of marketing. With a rapid increase in smartphone and tablet users, this technology is progressing compellingly.
TechXR Innovations is indeed building new wonders in different kinds of AR-VR solutions. The motto of the company is to democratize the access of merging technologies like AR and VR by making them affordable and accessible to the common man. The firm also provides affordable i-HUB IIT Rourkee recognized courses in AR-VR development, allowing anybody to master AR-VR App Development. Click here to enroll in TechXR’s AR-VR courses