Augmented Reality in Ecommerce | TechXR
New technologies make continuous advances in the eCommerce field now and then. Retail
organizations constantly seek new methods to increase customer happiness, sales processes,
brand recognition, and other factors to stay ahead of the competition. AR and VR are two
technologies that have shown to be highly effective in this regard.
According to the latest E-Marketer survey, global spending on VR and AR topped $18.8 billion in
2019. Furthermore, the predicted adoption of AR in 2020 is 83.1 million users.
Moreover, according to the survey, the number of monthly AR users is expected to reach 95.1
million by the end of 2022.
AR & VR in eCommerce have considerably aided businesses in making the purchasing
experience more pleasant, intuitive, and gratifying for their customers. With its assistance, the
Indian Companies and brands made a significant breakthrough and transformed how
commerce was conducted. You’ll learn about the numerous applications and advantages of VR
and AR in buying here.
Table of Contents
How can AR and VR be Integrated into Online Shopping?
- Virtual try-on: The most prevalent use of AR in eCommerce is virtual try-on or VTO. It
enables clients to make more educated purchase decisions. As a result, virtual try-on can
be a game changer for merchants in the clothing, shoes, eyeglasses, and jewelry
- Virtual product display: A shop may attract customers in a physical store by displaying
dynamic products and providing a stimulating environment. Brands may use virtual
reality to promote their products in a virtual setting, and it can demonstrate how buyers
can use a certain product.
- Interactive User guides: Another key use is the ability to create interactive user guides.
Assume you have a product, such as a coffee machine. It is feasible to construct a virtual
tour for consumers using augmented reality, and it may demonstrate how to set it up,
explore different aspects, etc.
How AR and VR have Benefited eCommerce Brands?
Augmented and virtual reality may benefit eCommerce companies by significantly increasing
customer happiness, sales, and other vital Key performance indicators. The numerous ways AR/
VR generally assists are listed below.
- Reducing obstacles from the consumer journey: Despite the growing popularity of
eCommerce, there may still be some friction in the online buyer’s journey. AR and VR
may both assist in efficiently reducing friction. Using augmented reality in eCommerce
can also assist them in resolving issues without having to contact customer support.
For example, if they want to know the dimensions of the bed, they may virtually position
it in the required area using VTO technology. As a result, there is no need to contact the
customer service representative.
- Lowering the rate of return: Augmented and virtual reality can also help reduce the
return rate. This is especially true in the fashion and e-commerce industries. AR and VR’s
try-before-you-buy program allows buyers to see a product and gain confidence in their
purchase. AR in apparel can also reduce the need to purchase many variants of the same
- Increasing your online business efforts: AR and VR are presently and will continue to
play a significant role in boosting digital marketing efforts. Facebook has already begun
using AR to create eCommerce advertisements. Google also intends to include
augmented reality product photos in organic and sponsored search results.
Now, Let’s look at some of the e-commerce firms already utilizing AR and VR.
E-commerce brands that have successfully adopted AR and VR
- IKEA: The IKEA app employs augmented reality technology to render 3D furniture pictures in the room using the smartphone’s camera. It lets consumers preview how a
piece of furniture will seem once installed in their home.
- Sephora: Sephora’s Virtual Artist is one of the greatest examples of how to integrate
augmented reality in fashion retail. Customers may use the gadget to test various
Sephora beauty goods, such as different hues of lipstick, fake lashes, eyeshadows, and so
- Lenskart: Lenskart’s Virtual AR Technology interface is a one-of-a-kind solution that
simplifies buying sunglasses and eyeglasses online. This application allows you to scan
and analyze your face, assess your face shape and head size, and recommend frames
most suited to you.
AR and VR technology are breaking down barriers between the actual and digital worlds. Global
e-commerce companies are excitedly adopting this interactive technology, resulting in a
significant shift in user interaction.
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virtual, augmented, and mixed reality development services for forward-thinking organizations.
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